What is GDPR and how is it affecting you today?

This is why business owners are fearing the future of advertising

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Warning: Trigger Alert!

‍If you run ads, there’s a huge chance that you’ve heard of the following four frustrating letters: GDPR.

But what exactly is the GDPR and how is it affecting your business today?

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GDPR and its affect on businesses

Let’s cut the boring part short: GDPR stands for General Data Protection Regulation and is the European Union’s new legal framework that defines how personal data may be collected and processed. It applies to all EU based organizations that process personal data and also all international organizations that process data belonging to EU citizens.
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So if you use digital analytics to measure the browsing behavior of web users from the EU, this affects you!

The goal of this regulation is simply to improve web users’ control over the data that companies are collecting about them.

Before the GDPR came into force, you could track every customer and see what they were doing without asking for their permission. Now this has changed a lot!

But what exactly does this mean for you as a media buyer, e-commerce seller or company owner who is simply trying to run profitable ads?

Here’s the deal: The most important thing you need to know right now is that you are not allowed to track, save and forward personal data concerning an identified or identifiable natural person (web user) who has not given their explicit consent.

Now does that mean that it’s impossible to run profitable ads these days?

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The future of advertising

Fortunately, there’s some good news: It is still possible. But you have to play within the rules.

So what’s the easiest way to make that happen and finally get back to affordable ads with high quality leads?

We know that it’s difficult to keep track of all the new regulations and stay on the safe side whilst still making good profits. And if time hasn’t been on your side lately, then we’ve got you covered:

Over the past years we have been studying the GDPR viciously and tried to not only make sense of it, but also create a product that helps our customers lower their ad spend while simultaneously increasing their conversion rates. And thankfully we have found a solution that even exceeded our own expectations – the OneTrack tracking!

All you need to do is to simply let us get to work and watch how your ads are going back to their full potential. That’s it!

You want to know more about us?

Schedule your free consultation today and stop wasting your money on ads that don’t work anymore:

https://www.one-track.io/pricing

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