features
Here you can find all our features
At OneTrack we don’t believe in secondary technologies. That’s why we developed new and advanced tools to optimize your tracking experience.
Attribution
Precisely shows you which ad is performing and which not. A game changer.
attribution
Up to 2 years attribution window
Forget attribution windows of 24 hours or a maximum of 28 days. With OneTrack you’re able to track and attribute all of your data to a timeframe of up to two years.
ai
OneTrack AI attribution modeling
Use machine learning to analyze user behaviour outside and inside the web.
models
Attribution models by choice
Customized tracking and attribution models in no time.
In the First Click attribution model, the first touchpoint would receive 100% of the credit for the sale.
In the Last Click attribution model, the last touchpoint would receive 100% of the credit for the sale.
In the Linear attribution model, each touchpoint in the conversion path would share equal credit (20% each) for the sale.
In the Time Decay attribution model, the touchpoints closest in time to the sale or conversion get most of the credit while the rest gets less credit the further it’s in the past.
In the Progressive attribution model, the touchpoints closest in time to the first click get most of the credit while the rest gets less credit the closer it is to the conversion or sale.
In the U-Shaped attribution model, 40% credit is assigned to each the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.
